LEVI’S ‘Road to Fam’
Socials Campaign | Southeast AsiaRole
Co-Creative Director
Director (Series)
Photographer
Agency, Prod. Co
88Rising
Collaborated with Levi’s to document a journey across Southeast Asia, following five artists as they explore their city, music, fashion, and culture.
We created a 5-Part vertical for Levi’s Southeast Asia socials, shooting on-the-fly from Manila, Singapore, Kuala Lumpur, Jakarta, & Thailand.
Each episode immerses us in the artist’s vibrant culture and all led up to a final show at Bangkok’s iconic Hua Lamphong train station.
ing reach and engagement in key youth markets across Asia.
In a one-month intensive campaign I helped develop the visual concept & led the video production teams throughout a multi-country shoot (Manila, Singapore, Kuala Lumpur, Jakarta, Thailand). We delivered five films in a month on location across Southeast Asia
We expanded Levi’s cultural footprint across their regional social channels, driving 3m+ views and impressions, increas
