LEVI’S
‘Road to Fam’
Socials Campaign
Co-Creative Director
Social Content Director
Photographer
Agency/Label: 88Rising
Five artists. Five cities across Southeast Asia.
The road to Future Asian Music.
We partnered with Levi’s to tell the stories of a new generation of artists across Southeast Asia, documenting how music, fashion, & community shape creative identity.
Over one month, we filmed across Manila, Singapore, Kuala Lumpur, Jakarta, and Thailand, producing a 5-part vertical series that brought audiences inside each artist’s world. The journey ended with a live performance at Bangkok’s legendary Hua Lamphong station.
The road to Future Asian Music.
We partnered with Levi’s to tell the stories of a new generation of artists across Southeast Asia, documenting how music, fashion, & community shape creative identity.
Over one month, we filmed across Manila, Singapore, Kuala Lumpur, Jakarta, and Thailand, producing a 5-part vertical series that brought audiences inside each artist’s world. The journey ended with a live performance at Bangkok’s legendary Hua Lamphong station.
As Co-Creative Director and Director, I led concept development and multi-country production, crafting a campaign that reached over 3M viewers and deepened Levi’s connection to the region’s creative youth.
More about the project: Levi’s Road to Fam
More about the project: Levi’s Road to Fam
