SEFMATS 松山史弥




MICROSOFT ‘A Future in the Clouds’

Docustyle Webseries | Global   
Role
Creative Director (Associate)
Director (Series) 
Producer
Editor 

Agency
88RisingMicrosoft is known for productivity, but we wanted to shine them as a service to empower creativity. We put artists front and center, showing how these tools can power music, art, and human connection.





Commissioned by Microsoft for a year-long collaboration to develop & direct a web-based docuseries campaign spotlighting musicians and artists around the globe using Microsoft AI tools to unlock new creative expressions. 

Each episode dives into a new use case and tech activation, crafting a stylised production and experimental behind-the-scenes approach, blending narrative/doc elements, and seamless brand integration.



The series amassed 10 million+ views across social channels and the work were showcased across immersive & interactive spaces including the Mercer Labs in New York.