SEFMATS 松山史弥



LEVI’S ‘Road to Fam’

Socials Campaign | Southeast Asia 
Role
Creative Director (Associate)
Director (Series) 
Photographer  
Agency
88Rising 
Shot in cinematic on-the-fly documentary & mixed-media style, we created a 5-Part vertical campaign for Levi’s Southeast Asia social platforms.

Each episode immerses in the world of a Southeast artists, exploring their city, music, fashion, art, and culture. The journey led us to a final show at Bangkok’s iconic Hua Lamphong train station.





In a one-month intensive campaign I helped develop the visual concept & led the video production teams throughout a multi-country shoot (Manila, Singapore, Kuala Lumpur, Jakarta, Thailand). We delivered five films in a month on location across Southeast Asia




We expanded Levi’s cultural footprint across their regional social channels, driving 3m+ views and impressions, increasing reach and engagement in key youth markets across Asia.