MICROSOFT ‘A Future in the Clouds’
Web-Series | Global
Role
Co-Creative Director
Director (Series)
Producer
Editor
Agency
88Rising
A year-long collaboration with Microsoft to develop & direct a web-based docuseries campaign spotlighting musicians and artists using Microsoft AI tools to unlock new creative expressions.
Our pitch: Microsoft is known for productivity, but we wanted to spotlight their tools to empower creativity. We put artists front and center, showing how these tools can power music, art, and human connection.
Co-Creative Director
Director (Series)
Producer
Editor
Agency
88Rising
A year-long collaboration with Microsoft to develop & direct a web-based docuseries campaign spotlighting musicians and artists using Microsoft AI tools to unlock new creative expressions.
Our pitch: Microsoft is known for productivity, but we wanted to spotlight their tools to empower creativity. We put artists front and center, showing how these tools can power music, art, and human connection.
Each episode dives into a new use case and tech activation, crafting a stylised production and experimental behind-the-scenes approach, blending narrative/doc elements, & seamless brand integration.
The series amassed 10 million+ views across social channels and the final work was showcased across immersive & interactive spaces including the Mercer Labs in New York.
