MICROSOFT
‘A Future in the Clouds’
Docuseries
Co-Creative Director
Series Director
Co-Producer
Agency/Label: 88Rising
A year-long collaboration with Microsoft to develop and direct a global docuseries spotlighting musicians and artists using Microsoft AI tools to unlock new creative expression.
The concept flipped Microsoft’s narrative from productivity to creativity, putting artists front and center to show how technology can power music, art, and human connection. Each episode explored a new creative process and AI use case, blending documentary storytelling with stylized production and experimental behind-the-scenes filmmaking.
The concept flipped Microsoft’s narrative from productivity to creativity, putting artists front and center to show how technology can power music, art, and human connection. Each episode explored a new creative process and AI use case, blending documentary storytelling with stylized production and experimental behind-the-scenes filmmaking.
The campaign reached over 10 million views across 88Rising & Microsoft social platforms and showcased at the immersive Mercer Labs in New York.
Read more about the project/activation:
Microsoft Article
